Google Ads Training: Turn Profit with PPC
Google Ads Training: Turn Profit with PPC
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Overview
The Google Ads Training: Turn Profit with PPC is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.
Like all the courses of One Education, this Google Ads Training: Turn Profit with PPC is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing the Google Ads Training: Turn Profit with PPC, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and achieve certifications, you should consider this Google Ads Training: Turn Profit with PPC from One Education.
There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Google Ads Training: Turn Profit with PPC is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Module 01: Introduction to Google Ads | |||
| Welcome to Google Ads Masterclass! | 00:13:00 | ||
| Link to Isaac Rudansky’s Digital Advertising Superstars Facebook Group | 00:05:00 | ||
| How to Make the Most of This Course, Plus a Sneak Peek of What’s to Come! | 00:20:00 | ||
| Google Ads Formula Calculator | 00:14:00 | ||
| AdWords Formula Calculator I Built For You | 00:05:00 | ||
| What is Google Ads? | 00:12:00 | ||
| Where do Google Ads Show Up? | 00:13:00 | ||
| Complimentary Adventure Media Account Audit (exclusions apply) | 00:06:00 | ||
| Module 02: Creating and Setting Up Our First Google Ads Account | |||
| Download Course Slides! | 00:05:00 | ||
| Creating Your First Google Ads Account | 00:09:00 | ||
| Understanding the Google Ads Account Hierarchy | 00:08:00 | ||
| Using Your Website Navigational Structure to Structure Your Google Ads Campaigns | 00:20:00 | ||
| Understanding Network Settings | 00:14:00 | ||
| Understanding Location Targeting | 00:12:00 | ||
| Configuring Location Targeting in Google Ads | 00:10:00 | ||
| Viewing Location Reports in Google Ads | 00:15:00 | ||
| Understanding Advanced Location Options | 00:16:00 | ||
| Setting and Configuring Languages | 00:04:00 | ||
| Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads | 00:13:00 | ||
| Finding Your Hourly Reports in the Google Ads Interface | 00:06:00 | ||
| Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 00:06:00 | ||
| Bidding Strategies: Target Search Page Location | 00:06:00 | ||
| Bidding Strategies: Target ROAS | 00:10:00 | ||
| Bidding Strategies: Target CPA | 00:05:00 | ||
| Bidding Strategies: Target Outranking Share | 00:08:00 | ||
| Bidding Strategies: Maximize Clicks | 00:05:00 | ||
| Bidding Strategies: Enhanced CPC Bidding | 00:05:00 | ||
| Bidding Strategies: Manual CPC Bidding | 00:05:00 | ||
| Campaign Start and End Dates | 00:02:00 | ||
| Introduction to Dynamic Search Ads! | 00:08:00 | ||
| Understanding Sitelink Extensions | 00:00:00 | ||
| Callout Extensions | 00:05:00 | ||
| Call Extensions | 00:08:00 | ||
| Structured Snippet Extensions | 00:06:00 | ||
| App Extensions | 00:02:00 | ||
| Message Extensions | 00:09:00 | ||
| Location Extensions | 00:10:00 | ||
| Location Setting Exercise | 00:05:00 | ||
| Promotion Extensions | 00:00:00 | ||
| Price Extensions | 00:12:00 | ||
| Understanding Ad Rotation Settings | 00:05:00 | ||
| The Basics of Ad Scheduling | 00:11:00 | ||
| Understanding the Basics of Device Targeting | 00:15:00 | ||
| Understanding Campaign URL Options | 00:07:00 | ||
| Module 03: Structuring Your Ad Groups Like A Professional | |||
| Ad Group Structure Basics and Organization | 00:14:00 | ||
| Ad Group Structure Ideas | 00:07:00 | ||
| Creating Our First Ad Group in Google Ads | 00:09:00 | ||
| Module 04: How To Write Killer Ads in Google Ads! | |||
| The Anatomy of Google Text Ads | 00:07:00 | ||
| Compliance in Google Text Ads | 00:06:00 | ||
| Requesting a Manual Review of Your Ads and Expediting the Process | 00:03:00 | ||
| Best Practices for Successful Text Ads | 00:14:00 | ||
| Real-Life Case Ad Copy Case Study: Medical Equipment Company | 00:15:00 | ||
| The BJ Fogg Behavioral Model | 00:39:00 | ||
| Creating Our First Ad in Google Ads | 00:13:00 | ||
| Module 05: Setting Up Your AdWords Billing | |||
| Configuring Your Billing Details in Google Ads | 00:05:00 | ||
| Module 06: Keywords in Depth - The Heartbeat of Your Account | |||
| Keyword Basics: Keywords vs Queries | 00:09:00 | ||
| The Basics of Keyword Research | 00:11:00 | ||
| The Basics of Keyword Planning | 00:13:00 | ||
| The Basics of Keyword Organization | 00:07:00 | ||
| Understanding Keyword Match Types | 00:12:00 | ||
| Keyword Match Types: Broad Match | 00:09:00 | ||
| Keyword Match Types: Broad Match Modified | 00:06:00 | ||
| Keyword Match Types: Phrase Match | 00:07:00 | ||
| Keyword Match Types: Exact Match | 00:12:00 | ||
| Keyword Match Types: Negative Match | 00:12:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 1 | 00:15:00 | ||
| Using the Search Term Report to Find Negative Keywords Part 2 | 00:17:00 | ||
| Understanding Negative Keyword Lists | 00:12:00 | ||
| Traffic Sculpting: Negative Keywords at the Ad Group Level | 00:18:00 | ||
| Adding Negative Keywords at The Ad Group Level | 00:09:00 | ||
| Traffic Sculpting Using OPTMYZR | 00:07:00 | ||
| Keyword Research: Google Suggestions, Google Related Searches and Autocomplete | 00:14:00 | ||
| Using Additional Research Tools to Get Negative Keyword Ideas | 00:12:00 | ||
| Keyword Research: Using the Google Keyword Planner 1 | 00:20:00 | ||
| Keyword Research: Using the Google Keyword Planner 2 | 00:16:00 | ||
| Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner | 00:16:00 | ||
| Keyword Planning: The 6 Main Ways People Communicate With Search Engines | 00:17:00 | ||
| Keyword Planning: Understanding the Buyer Funnel | 00:12:00 | ||
| Keyword Planning: What Keywords Can Teach Us About Buying Intent | 00:12:00 | ||
| Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates | 00:18:00 | ||
| Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors | 00:19:00 | ||
| Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates | 00:17:00 | ||
| Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes | 00:17:00 | ||
| Keyword Organization: Formatting Keywords in Excel | 00:12:00 | ||
| Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure | 00:12:00 | ||
| Keyword Organization: Using Mergewords to Generate Keyword Lists | 00:14:00 | ||
| Keyword Bidding Basics: Setting Your Initial Max CPC Bids | 00:20:00 | ||
| Module 07: Account Structure - How To Structure Ad Groups Like A pro | |||
| Account Structure: How To Create A New Ad Group Within Your Campaign | 00:07:00 | ||
| Importing Your Keyword Lists From Excel Into Your New Ad Group | 00:11:00 | ||
| Creating Multiple, Relevant Ads For Your New Ad Groups | 00:13:00 | ||
| How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 00:08:00 | ||
| Module 08: The Incredible Dynamics Of The AdWords Auction | |||
| Introduction To The AdWords Auction | 00:20:00 | ||
| Understanding Quality Score: Click Through Rate And Ad Relevancy | 00:15:00 | ||
| Understanding Quality Score: Landing Page Quality | 00:07:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:12:00 | ||
| When You Could Ignore Low-Quality Scores (and when you can’t!) | 00:09:00 | ||
| Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) | 00:08:00 | ||
| Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) | 00:11:00 | ||
| Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) | 00:07:00 | ||
| Module 09: Expanding And Refining Your Campaigns | |||
| Navigating The AdWords Dashboard | 00:16:00 | ||
| How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 00:15:00 | ||
| Editing The Essential Campaign Settings | 00:06:00 | ||
| How To Create New Campaigns That Will Improve Your Results | 00:15:00 | ||
| How To Use Your Website To Make The Best Campaigns Possible | 00:16:00 | ||
| How To Set Up Powerful Custom Schedules For Your Campaigns | 00:12:00 | ||
| Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 00:12:00 | ||
| Module 10: Negative Keywords - Your Greatest Ally | |||
| Understanding Negative Keywords In-Depth | 00:14:00 | ||
| Using Broad, Phrase and Exact Match With Your Negative Keywords | 00:07:00 | ||
| Adding and Removing Negative Keywords and Negative Keyword Lists | 00:20:00 | ||
| Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions | |||
| Introduction To Ad Extensions | 00:06:00 | ||
| The Benefits Of Using Ad Extensions | 00:08:00 | ||
| Different Types Of Ad Extensions and Best Practices | 00:06:00 | ||
| Adding Sitelink Extensions | 00:08:00 | ||
| Configuring Your Sitelink Extensions For The Best Results | 00:11:00 | ||
| Adding Callout Extensions And Phone Extensions | 00:08:00 | ||
| Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss | |||
| The 5 Primary Forms Of Remarketing | 00:16:00 | ||
| Realizing The Benefits And Importance Of Remarketing | 00:13:00 | ||
| How To Create And Add Your Remarketing Tag | 00:09:00 | ||
| Creating Your First Remarketing Audience | 00:13:00 | ||
| Configuring Your Remarketing Campaign Settings | 00:14:00 | ||
| Module 13: Keeping Track Of Profits With Conversion Tracking | |||
| Understanding The Basics Of Conversion Tracking | 00:14:00 | ||
| Exploring The Different Conversion Actions Visitors Take On Your Site | 00:14:00 | ||
| Setting Up Conversion Tracking For Form Submissions | 00:18:00 | ||
| Generating And Installing Your Conversion Tracking Tag | 00:09:00 | ||
| Understanding The Basics Of Phone Call Tracking | 00:09:00 | ||
| Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 00:10:00 | ||
| Module 14: Profitable Bidding Strategies | |||
| Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction | 00:15:00 | ||
| How To Mathematically Calculate ROI and ROAS | 00:09:00 | ||
| Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 00:12:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed | |||
| Introduction To AdWords Scripts – What Are Scripts | 00:05:00 | ||
| Bidding To Average Position AdWords Script (Part 1) | 00:12:00 | ||
| Bidding To Average Position AdWords Script (Part 2) | 00:14:00 | ||
| Module 16: Conclusion ... Goodbye For Now! | |||
| Conclusion | 00:04:00 | ||
| Module 17: Bonus Material! | |||
| Part 1 Understanding Search Queries and What We Learn From Searcher Languagage | 00:18:00 | ||
| Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords | 00:18:00 | ||
| Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads | 00:23:00 | ||
| Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
| Assignment | |||
| Assignment – Google Ads Training: Turn Profit with PPC | 00:00:00 | ||
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