Section 01: Introduction | |||
Intro to Case Study 2 | 00:05:00 | ||
Section 02: Case Study | |||
Definition | 00:12:00 | ||
Company Overview | 00:07:00 | ||
Company Vision and Mission Statement | 00:07:00 | ||
IRIC Mileposts | 00:09:00 | ||
Company Product Portfolio | 00:06:00 | ||
Company Financial Performance | 00:02:00 | ||
Objective | 00:06:00 | ||
Key Observations | 00:07:00 | ||
Market Research Strategy | 00:04:00 | ||
Pre Market Research Ethos | 00:03:00 | ||
Geo Assessment Profile | 00:13:00 | ||
Market Research Audit | 00:08:00 | ||
PESTLE Analysis | 00:09:00 | ||
Market Analysis | 00:10:00 | ||
Market Segmentation | 00:09:00 | ||
Market Segmentation Continue | 00:09:00 | ||
SWOT Analysis | 00:07:00 | ||
Market REsearch Architecture | 00:04:00 | ||
Market Research Process | 00:06:00 | ||
Market Research Process Continue | 00:09:00 | ||
Report Structure and Course Contents | 00:06:00 | ||
Evaluation and Course Correction | 00:03:00 | ||
Objective Realization and Impact Analysis | 00:05:00 | ||
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